Running Room

I created this annual for Running Room as a student project. Rather than focusing on financials, statistics and other corporate reports, I wanted to approach this project by presenting the year for the company in a more “humanistic” and honest manner, without losing touch of the content and what needs to be reported in such a document.

With this strategy in mind, I used the stories, experiences and passions of different runners as a metaphor to the journey of the company. The highs, lows and narratives of runners from different levels, both inside and outside the company in some way paralleled the year the company has undergone. I wanted this annual to be a story rather than a report and one that not only accomplishes what is set to do, but at the same time, reaches out and engages its viewers.