Chai Company

Packaging is all about going out of the box, with the a box. I always welcome the challenge of working my hands and creating a tangible object that expresses the brand through a medium we often overlook but is nonetheless essential.

This packaging exploration for The Chai Company, was a great test in communicating the experience and values of both the product and the brand. The calm, peace, bliss and experience of tea time were key contributors I took in when creating a dieline that would express a similar look and feel.

The use of curves not only made the packaging pop out against other packed chai concentrates, but extends an invitation to its audience to experience the brand and the product.