Munchsters

For my independent project, I wanted to do a socially relevant project that touches on health-particularly, the youth’s. This decade has seen an overwhelming number of obesity and health issues in our kids, directly resulting from the lack of proper nutrition and diet. Healthy foods, fruits and vegetables have taken a beating from the multimillion dollar fast food industries that have so greatly marketed, advertised and push their products to our kids. At the same time, parents (the main decision makers), have ran out of options to purchase, create and engage their kids with healthy food.

I saw this as an opportunity to counter the fast food industry by creating a campaign similar to what has made them so successful and popular for years: the happy meal.

Taking inspiration from pop culture, multimedia and “kid appeal”, I wanted to package healthy foods in such a way that would get the attention and attract not only kids, but offer parents a fast, interactive and healthy substitute to their children’s meal. The key was not only to attract children with a fun, pop packaging, but to engage parents in teaching and creating awareness of healthy eating with their kids. The project centers on the Munchsters brand, a group of characters bundled up with nutritious treats for kids.

I wanted the packaging to be fun and look fun at the same time. By transforming the lunch box into a playing environment, and packaging different food viands into characters, I was able to bring in an interactive aspect to the experience of eating an otherwise “boring” meal.