Rub ribs & bbq

RUB is one of the more popular comfort diners in Manila owned and operated by my friend. With the marketing and position in place, I was given the task of recreating the logo to give it a more polished and elevated look. Below was the original:

Looking closely, I was that there was no need to overhaul the work that was already done. A little simplifying, kerning and Photoshopping can go a long way in bringing out a more “pro” look to a brand.

Here are some snapshots of how the logo was used in-store as well as on their other materials.

photo from: http://dapattylaurel.blogspot.com/