Rub ribs & bbq

RUB is one of the more popular comfort diners in Manila owned and operated by my friend. With the marketing and branding in place, I was given the task of recreating the logo to give it a more polished and elevated look. Below was the original:

Looking closely, I saw that there was no need to overhaul the work that was already done. A little simplifying, kerning and Photoshopping can go a long way in bringing out a more “pro” look to a brand.

I wanted to communicate a very casual and friendly  personality with the wordmark, using a mix of angled and sharp edges at the same time to create that t-bone visual, with just the simple usage of outlines and colors that were already present (but not yet that evident) in the original logo. Here are some snapshots of how the logo was used in-store as well as on their other materials.

photo from: http://dapattylaurel.blogspot.com/